Portfolio

NIKE PITCH WORK

Client
Nike + AKQA
Role
Brand exploration, motion design, UI
Period
2018
Reaching out to gen-z

While working at AKQA, I have been lucky enough to be involved in two pitches for Nike. The Gen-z Brand Book was a leave-behind piece that came out of a proactive pitch to Nike Australia about connecting with a new generation of athletes – Generation Z. Teaming up with an amazing copywriter to idea and execute the brand book

Nike + WeChat

The second piece was exploring how Nike could create it's own 'Mini program' within WeChat to provide a new kind of Nike experience for it's customers in Asia. Our team banded together over a few long nights to explore some concepts - my role included mobile UI design and motion design.