Hey there

I'm Luke

Coffee enthusiast ☕

Pisces 🐟

Accidental plant killer 🥀

Skin care addict 🧴

Deadlift semi-expert 🏋️

Expert dresser upper 💃

Deep talker 🪐

Coffee enthusiast ☕

Pisces 🐟

Accidental plant killer 🥀

Skin care addict 🧴

Deadlift semi-expert 🏋️

Hey there

Hey there

Hey there

Hey there

I'm Luke

I'm Luke

I'm Luke

I'm Luke

A Melbourne born designer, passionate about systems, prototyping & humans.

From Berlin with

Scroll for projects

Hey there

Hey there

Hey there

Hey there

I'm Luke

I'm Luke

I'm Luke

I'm Luke

A Melbourne born designer, passionate about systems, prototyping & humans.

From Berlin with

Scroll for projects

000
Emotions, made easy
New
A thought-provoking card game for sparking meaningful conversations
Self
2023
001
Improving recipe recommendations
Designing for explicit data collection, crafting a more personalised menu experience
Marley Spoon
2022
002
Redefining the mobile app experience
Laying the foundations for an iterative and flexible mobile app experience
Marley Spoon
2019
003
Zalando Beauty
Uncovering beauty customer needs and exploring a new product page interface
Zalando
2022
004
ACU digital experience
Articulating a digital design language after a new brand identity formed
Client
2017
005
Improving signup conversion
Optimising the conversion funnel through AB testing using an empirical approach
Marley Spoon
2021+
006
Future of the Marley Spoon Menu
Expanding beyond a binary menu into a new system for storytelling
Marley Spoon
2022
007
Pitching for Nike
Creative concepting and animating UI design
Nike + AKQA
2017
008
Feel more at home with H&M Home
Pitching a brand new intuitive digital experience
H&M + AKQA
2018
009
Evolving Volvo
Reimagining ways to tell the story of Volvo cars
Client
2018

luke.mcewan@me.com

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