Hey there

I'm Luke

Luke McEwan

About me

Coffee enthusiast ☕

Pisces 🐟

Accidental plant killer 🥀

Skin care addict 🧴

Deadlift semi-expert 🏋️

Expert dresser upper 💃

Deep talker 🪐

Coffee enthusiast ☕

Pisces 🐟

Accidental plant killer 🥀

Skin care addict 🧴

Deadlift semi-expert 🏋️

Hey there

Hey there

Hey there

Hey there

I'm Luke

I'm Luke

I'm Luke

I'm Luke

A Melbourne born designer, passionate about systems, prototyping & humans.

From Berlin with

Scroll for projects

Hey there

Hey there

Hey there

Hey there

I'm Luke

I'm Luke

I'm Luke

I'm Luke

A Melbourne born designer, passionate about systems, prototyping & humans.

From Berlin with

Scroll for projects

001
Improving recipe recommendations
Designing for explicit data collection, crafting a more personalised menu experience
Marley Spoon
2022
002
Redefining the mobile app experience
Laying the foundations for an iterative and flexible mobile app experience
Marley Spoon
2019
003
Beauty product data
Uncovering beauty customer needs and explore new a product page interface
Zalando
2022
004
Iterative conversion experimentation
Optimising the conversion funnel through AB testing
Marley Spoon
2022
005
Future of the Marley Spoon Menu
Expanding beyond a binary menu into a new system for storytelling
Marley Spoon
2022
006
Pitching for Nike
Print design and motion exploration
Nike + AKQA
2017
007
Feel more at home with H&M Home
Pitching a brand new intuitive digital experience
H&M + AKQA
2018
008
Evolving Volvo
Reimagining ways to tell the story of Volvo cars
Client
2018
009
ACU digital experience
Articulating a digital design language after a new brand identity formed
Client
2017